What’s My Home Worth? — Members
STEP 1: THE STRATEGY
This campaign is very relevant to what many are experiencing right now while stuck at home. The one question in their minds…??? “What has all of this done to the value of my home?”
So, let’s get out there and start answering that question that is already on their minds…and start generating some NEW BUYERS & SELLERS!
Strategy: Get prospects/clients curious about finding out what their home value is RIGHT NOW in this time of COVID-19, uncertainty, and changing economy.
Action: Get people to schedule a 15-minute live Zoom meeting (all online) so you can present their custom “home value” report. You can substitute the Zoom with a call or meeting if they are comfortable.
Goal: You get presented as a trusted & knowledgeable guide for them through these challenging times. Someone who will guide, lead and protect them when they choose to buy or sell.
STEP 2: GET FAMILIAR WITH ZOOM
Watch this quick training to ensure you are ready and set up to use Zoom to meet virtually with those that schedule to get their Free Home Value Analysis. You can use this same technology to do Virtual Initial Consultations, Open Houses and Buyer/Seller meetings.
If this is your first time using Zoom, practice a couple of times with family or friends to get comfortable with it. Don’t think that it’s not worth the effort to learn; virtual appointments will be a necessity with some people, even after all restrictions are lifted. This is a skill that will pay you back 10 fold for years and years to come.
Click here to get started with Zoom.
STEP 3: SET UP AND CONNECT ACUITY
This is an optional step, but if you truly want to embrace virtual meetings as part of your new normal, then connecting to an online appointment scheduling system will not only make you look high-tech (what many are looking for in a Agent or Lender right now), but it also allows you to remove obstacles that keep people from taking action and contacting you.
Watch this video that explains how Acuity can help you automate & schedule appointments.
Click here to download the tutorial.
Click here to get started with Acuity.
STEP 4: SEND THE POSTCARD & EMAIL
These actions can be done simultaneously. The postcard is VERY important because it gets something physical in their hands. It’s more memorable to get a physical card and know that you will be seen. If you’re part of our Done-4-You Referral Reminder postcard program, then you know what we’re talking about and you’re all set! If you’re not, then now is a good time to get this set-up and let us get this done for you! Click here for more details on automating your postcard mailings.
Emails are fast and easy but you can get lost in the seas of someone’s inbox, however, direct links to take action are very beneficial. So, as you can see, sending this campaign in multimedia ways is the KEY to its success. Meet potential clients where they want to be met by contacting them in multiple ways.
August Done-4-You Agent Postcard (single)
August Done-4-You Lender Postcard (team)
September Done-4-You Agent Postcard (single)
September Done-4-You Lender Postcard (team)
Email Text:
Subject: Do you know what your home is worth?
Hello (firstname),
The most frequent question I am being asked right now: “What is my home worth these days?”
Even if you are not going to move anytime soon, this is an important question.
For most people, the biggest contributing factor toward their net worth is the equity in their home. Home value can determine credit worthiness, as well as serve as a saving account.
We have seen times when home values were increasing by thousands of dollars each month. In my experience, this gives homeowners a feeling of financial confidence.
The factors which currently influence the value of your home are:
● Where you live.
● What homes, nearest you, are for sale or have recently sold.
● How long those homes took to sell.
If you or someone you care about is curious what your home is worth right now – ask me for a Free Custom Home Value & Market Analysis. I want to make sure that you and the people you feel comfortable introducing to me feel secure knowing that you have the most accurate information.
To request your Free Home Analysis, click here, call or text me and I will make sure you know right away how your home is valued in today’s market.
[Your Name]
[Your Phone]
[Your website]
● If using Acuity link to your calendar
STEP 5: POST TO SOCIAL MEDIA
Even if you don’t have a large social presence… POST ANYWAYS. Social media is a great way to inform friends, family and clients who can then share the news with those they know, like and trust. Is a lot easier to share a post than any other media.
Click here to download the Thinking of Selling image.
The [area] market is up [number]%! Great news for sellers! But what’s your home really worth these days? Find out in about 15 minutes…
Go here [LINK] and answer a few questions and schedule your free 15-minute Zoom online meeting with me to get a custom home and market analysis and see what the potential really is during this new world of home sales.
The online free calculators don’t take your personal home information into account…I will do the work and get you a custom analysis based on your home specifics.
The news is better than you think! Let me show you…[LINK]
● If you are not using Acuity to link to your calendar you can insert your contact information.
POST 2
Click here to download the What’s My Home Worth image.
If you have been wondering what your home may be worth, right now during the current “stay-at-home market”, here’s an easy way to find out…
Get a FREE Home & Market Analysis with up-to-the-minute statistics based on the homes for sale and sold in your neighborhood specifically over the last 2 months. NOTE: the online calculators don’t give you accurate “right now” numbers, they go back 6 months or more (pre-virus). I’ll dig deeper to get you a more accurate current home analysis.
To get your Free Custom Home & Market Analysis- go to [LINK] to answer a few questions and choose a good time to review this information with me. It’ll only take about 15 minutes and you just may be surprised by what you’ll learn about your home value and potential.
POST 3
Get Your Free Custom Home & Market Analysis – go to [LINK] to answer a few questions and choose a good time to review this information with me. It’ll only take about 15 minutes and you just may be surprised by what you’ll learn about your home value and potential.
POST 4
Click here to download the Ready For A Different Home image.
There is one real estate cycle that scares people more than any other – and we are in it.
When the inventory of available homes is low, home sellers have an unusual advantage. Sellers can set the terms and control the process because they don’t have as many competitors, which means buyers have fewer choices.
But here’s the problem:
You may really want a larger home, or a smaller home, or simply a different neighborhood, but in order to buy your next home, you have to sell your current one.
The Question is: Do You Take the Risk of Selling Your Current House, Then Hope You’ll Be Able To Find Your New Home? (CLICK HERE FOR FULL POST)
POST 5
Click here to download the Risk of Selling Your Home image.
There is one real estate cycle that scares people more than any other – and we are in it.
🏠 When the inventory of available homes is low, home sellers have an unusual advantage. Sellers can make the rules because they don’t have as many competitors.
The problem is, as soon as a homeowner sells, they become a homebuyer and inherit all the disadvantages of trying to compete for a small number of homes.
As your agent/lender, my role is to strategically protect you – even when you become a buyer in a seller-centered market. In a low inventory market, I use my strategy called the Risk-Free Sell Your Home, Find Your Next Home Program.
My role is to shift risks away from you and use your assets to put you in the strongest position. 💪
If you or someone you know wants to buy or sell a house, message me, call or text me at [number], or click here [link] to schedule a time for us to speak.
It’s a great time to find your dream home, and I’ll make sure you won’t get stuck in the process! 🛡️
STEP 6: FOLLOW UP WITH A CALL & TEXT
These are talking points to get you started in a conversation.They are not meant to be a word-for-word script to read verbatim. Make these dialogues your own and use in whatever way you feel most comfortable.
SCRIPT 1
Consultant: “Hi [Their name], it’s [your name]. How are you?
Lead: (response)
Consultant: (let the friendly conversation just flow as it feels natural)
Consultant: “If you’re like many people, these times of quarantine has us all face-to-face with how we REALLY feel about our homes. If you’re planning on selling your house, chances are you’re making repairs or considering doing fix-ups, since we are all at home so much right now… but BEEEEEE CAREFULLLLLL!!! I’ve seen too many people make the mistake repairing items that DON’T increase the value of your home.
In fact, I’d love to offer you a free home value estimate so you can find out what your home’s value is Right Now during this current market. I can put together a complete analysis that you can keep. It can really allow you to see if this current market is a good opportunity for you. I’ll do all of the calculations ahead of time and we can meet virtually to keep everything safe and convenient. It only takes about 15 minutes and you’ll probably be surprised by the results, even with the COVID-19 challenges in today’s market. Sound good?
Lead: “Sure, I’d be interested to know that information. What do we need to do?”
Consultant: “It’s super easy. Let’s set a time and I will send you the link and instructions so we can connect online.
SCRIPT 2
Consultant: “Hi [Their name], it’s [your name]. How are you?
Lead: (response)
Consultant: (let the friendly conversation just flow as it feels natural)
Consultant: You know, when you consider that 83% of personal wealth comes from home equity at retirement, it makes sense that so many people want to know what their home is worth today.
Whether you are planning to sell a home and move or stay put for a while, knowing what your home is worth is like checking your bank statement. It’s hard to say if the pandemic has impacted your home’s value, but it is easy to answer a few questions that allow me to prepare a complete market estimate so you don’t have to guess what happened with your home’s value.
I’ll do all the calculations ahead of time and we can even meet virtually to keep everything safe and convenient for you. It only takes about 15 minutes and you’ll probably be surprised by the thoroughness and results, even with the COVID-19 challenges in today’s market. Sound good?
Lead: “Sure, I’d be interested to know that information. What do we need to do?”
Consultant: “It’s super easy. Let’s set a time and I will send you the link and instructions so we can connect online.
TEXT MESSAGES
Text after postcard: Name, in the next few days you’ll go to your mailbox and see a bright yellow postcard from me, when you see it please read the quick story and then share it with a friend, family member or colleague who needs to hear this. Thanks let’s talk soon.
Text After Home Value Conversation: Thanks for taking the time to talk today, now that we’ve talked, chances are you are going to notice someone who needs my help. Continue to feel comfortable introducing the people who want to know their home’s accurate value to me. I’ll be happy to help them as well.
STEP 7: HAVE A VIRTUAL EVENT USING ZOOM
This is a great example from Brovance member Jim Urban. Jim’s in-office special events were halted by the virus so he took the show virtual by hosting an online event geared towards opening the “home value” conversation. Jim paired up with his preferred lender to offer a “guest speaker” who also brings value and content to this fun virtual event.
EMAIL INVITATION
Subject: [Client First Name], You are invited to my Home Seller Workshop :
[Client First Name]
This is [Your Full Name], I want to invite you to my live Zoom video event on [Full Date] at [Time]. Mark your calendar for this event, it will be here soon!
I have had recent success during COVID-19 in helping people sell their homes during the pandemic. I also have clues on how to help you as we ease out of the “stay at home” and start transitioning into our “new normal”.
I have some new secrets I want to share with you the night of the event to help you prepare to sell (now or anytime later), then stage to sell, and then make it safe during the time you sell your home during this unique historical new environment we live in.
2 Easy Steps To Attend:
1) Before the event, please register for the event at: [LINK]
Example of the By Referral Only Member Registration Page that Jim used: www.GRQuestionnaire.com
If you would like more information on how Jim did this please schedule with one of our coaches here and they will show you how he did it:
2) At [DATE & TIME] click here [ZOOM LINK] and you will connect to the video 1-hour zoom event. You may have to download the Zoom application onto your device the very first time so allow about 5 extra minutes to do that. In fact, if you click the link right now, you can add the Zoom app now so you won’t have to worry about it come event day.
Some Agenda Items:
- I will have a guest speaker; [Enter their info and what they will share].
- I will review some tips on how to sell your home fast, specifically staging tips and professional staging options.
- I will also share with you my initial Room by Room review with you and offer a personal room by room review on your house.
- I’ll explain my 30/60/90-day home pricing strategy with you
- I am personally inviting all of my neighbors, friends and family to join this event. Please feel free to invite your friends and family as well. I know it will be very informative
Kind Regards,
[Your Name and Contact Info]
ADDITIONAL RESOURCES
REPLACEMENT HOME PROGRAM LETTER
One thing we are hearing now more than ever is… “But I’m scared I won’t be able to find a new home if I sell right now.”
It’s a valid concern, but we both know you can protect them through this situation. So, we created a letter that you can use to directly address this exact concern. It’s a great take on removing the doubt, providing the window of comfort the client needs to list their home, and you coming in to look like the hero in this whole situation. A real WIN-WIN!
I KNOW you’ll love the response you’ll get as well.
FREE ROOM BY ROOM REVIEW DOWNLOAD
